No need to be a scaredy-cat when you’ve got a solid checklist by your side. Read some of the top tips from experts in the industry.

Fast food. Microwave macaroni and cheese. Instant film. Chatbots. We’ve become accustomed to immediate responses and results, it can be hard to look longer-term. Check out a few of my favorite long- and short-term marketing initiatives.

Over the years, I’ve learned that planners like me tend to be (usually unfairly) tagged as incapable of spontaneity. Which is so not true. Case in point: Me, a parent of two very bright and extremely lively grade-schoolers. Trust me—if I ever wasn’t spontaneous, I am now.

When you’re confident in who you are, what you can do, and what you bring to the table, you’ve taken a major step toward breaking through the constant noise of today’s world to reach your audience.

I’m not always an adventurer. Mostly because of my horrendous allergies and dislike of bugs, but occasionally you’ll find me outside my comfort zone doing adventurous things outdoors. Many life lessons learned as I went canoeing for the first time.